Internet Novels: A Chinese Type Business?

Internet is the most global and at the same time the most local. Yes, you could surf the internet from anyplace of the world, but the most often visited website is the most localized site. For Example, in China the people surf Sina.com (SINA,Nasdaq) for news, and Sohu.com for finance news.

And, there is another phenomenon in China Internet industry. That is novel publication on Internet. Itwas about from 2002, the famous legend writer Huangyi put his latest novel on the internet, when the internet novels began to spread fast.

Yes, I know, Steven King once put his novel on the internet. But as I know, Chinese writers didn’t have that kind of treatment as him. Here is the difference:

1. The internet novels are usually by writers who are unknown to the public. So if the novels are not attractive, especially at the beginning, it is so difficult to spread.
2. Although there are some website pay the writers for their novels, like http://www.cmfu.com/ , http://www.xhsm.net/, but at the same time, there are much more website copy their novel for free. So the writer’s incomes are limited from the novels directly.
3. The quantity of writers is big, and the quantity of readers is very very big. The best-reviewed ZhuXian was reviewed by more than 30 millions readers.
4. The themes of the novels are various; some of them are rarely seen from the publications before . For example, the “back to history” type novel Xinsong. It said a young man went back to 1000 years ago and changed the history.
5. The writers make some income from the related computer games and movies. Zhuxian is famous for it. The ending of the novels were even after the release of the computer games!!